Udbud.dk
Overview
During my time at the Danish Business Authority (Erhvervsstyrelsen), I was part of the project that was tasked to design a new procurement platform, that would be publically run by the Danish Competition And Consumer Authority.
The task was to redesign and make a new procurement platform, that could elevate the pain of the complexity of the public procurement process and therefore give more room for the small and medium-sized companies that otherwise will not even consider to make a bid.
The brief: Make the procurement process 'easier' for small and medium-sized companies.
Approach
The project was constrained to a tight timeline - but this didn't mean there weren't time for user research, user interviews and later on user testing.
My focus for this project was on the design of the search functionality of the platform. Making it easy for the user/company to find and bid on different procurement.
Problem
The problem: It was not very easy for small and medium-sized companies to compete in the public procurement process. Many companies that do succeed in this area are often very specialized and have dedicated employees to work on just the procurement. That from the start rules out a lot of the small companies that don't have the expertise and manpower to enter a procurement process.
Besides the overarching goal of getting more small and medium-sized companies to enter the procurement process - during my research it became evident that many of these user in this target group didn't really search for any procurement or didn't know how to each and find the right procurement.
Solution
The solution to getting the users of this future public procurement platform to search more and know how to find the right procurement; was to design the search and filters to align with an e-commerce-style design.
This was to meet the users where they are most comfortable - online shopping. Therefore does the design take inspiration from many of the big e-commerce webshops and how they do search and filtering.
Read more about this case by downloading the case below.
Marcus Fleckner © 2025
Copenhagen